Decorating Terms
A hot die imprint usually burned into leather or wood.
: Machine presses
a die into the surface of the material, resulting in a depressed imprint.
Combination of deboss and color, debossed then filled with a color.
: Artwork is
produced on a transparent carrier, then applied to the product.
A reverse die is made of the imprint, then machine struck onto the metal
surface. Die Struck pieces are predominantly metal (lapel pins, etc.) and may
be color filled.
Machine presses a die into the surface of the material, resulting in a
depressed area around the imprint desired. Imprint appears to be raised.
Logo is digitized into a "tape". Machine reads tape to stitch logo onto surface
of product. Usually includes up to 5 colors of thread in one logo. Pricing is
based on stitch count. Embroidery cannot be PMS matched.
Methods for transferring a design to hard, smooth materials such as glass.
(see Hotstamp)
Photo-quality full color images is created by laying 4 colors (cyan, magenta,
yellow and black) on top of each other.
Heat is used to leave a foil imprint of the design on the surface. Available in
a variety of colors but can only be implemented in a single color for the
entire design.
Logo is digitized then lasered into hard surfaces such as wood, metal or glass.
Is a process of transferring ink from a metal printing plate to a
rubber-covered cylinder. Used on more complex artwork and for higher quantity
runs.
Used on oddly shaped products and surfaces. Only one color can be printed.
Ink is pressed thru a fine screen leaving a flat, painted imprint on the
surface of the material.
Is a heat transfer method of imprint using heat-activated dyes that "sublimate"
into the fabric; becoming part of the fabric, not an imprint on top of the
fabric.
Industry Terms
Lettering imprinted on any item. Usually an advertiser's name, sales message,
trademark or slogan.
Any non-typeset drawing, photo, illustration or lettering in an ad.
When an illustration runs all the way to the edges of the page or sheet after
it is trimmed.
A heavy typeface used for titles or emphasis.
Any drawing, photo, illustration or lettering suitable for photographic
reproduction.
The separation of multi-colored original art by camera or laser-scan techniques
to produce individual separated colors. There are for common separations:
yellow, magenta, cyan and black.
Photograph, painting or other piece of art in which black and white tones
gradually merge into one another.
To eliminate a portion of a picture, illustration or photograph that contains
unnecessary material or to highlight a certain are of the image.
Dots per inch. Sometimes expressed as pixels per inch. For bitmap images, the
number of individual elements of color information per inch.
EPS stands for "Encapsulated Postscript", which is a sophisticated file format
for capturing precise image and text information. Because of the mathematical
basis for building the format, EPS files are the most reliable method for
communicating artwork.
Used to describe a complete typeset from a particular typeface. Examples
include Helvetica, Times New Roman, Ariel, etc.
A printing process that creates color productions by overprinting screens that
individually print reds, yellows, blues, and black. All colors can be
represented as a combination of these four.
A type of bitmap image file that Brandor supports for supplied artwork. Files
of this type have a .gif suffix.
An image produced by breaking the subject into small dots of varying
intensities of gray ranging from white to black.
Adobe® Illustrator® is industry standard illustration software that creates
graphically rich artwork for print or the web. It provides powerful and
flexible tools for creating Postscript® artwork.
In type, letter forms that slope to the right.
To add or delete space between pairs of adjacent characters. Also known as
letterspacing.
Black and white illustration of reproduction quality.
The number of products in excess of the number originally ordered.
A color scale used to precisely match colors for printing. Each color has a
coded number indicating instructions for mixing inks to achieve it.
A type style without cross strokes at the end of the main strokes.
Any typeface with letters having a cross stroke at the end of the main stroke.
A single consistent color used throughout an area.
A company that offers for sale, usually through distributors, Promotional
Products it manufactures or imprints according to buyer specifications. Also
known as a manufacturer. (Note: In Canada, a supplier of Promotional Products
is known as a distributor).
Stands for Tagged Image File Format. This is another bitmap file format that is
supported for Artwork Upload.
A general term used to describe the styles of lettering available in
typesetting. See Fonts.
The number of products less than what was originally ordered.